At the Cadillac Experience Center – Cadillac House for short – designed by Gensler, visitors can both marvel at the product range of the luxury brand, and experience its centuries-old heritage and impressive technology at the same time.
Across three floors with a total area of 6,444 m², the history of the American luxury car brand Cadillac is told using a multimedia approach. Each floor showcases a different aspect of the company, with hospitality on the ground floor, education on the first floor and exclusivity and art on the second, making Cadillac House a journey through the world of the brand for every visitor. Even from the outside, the jewel-shaped building reflects the Cadillac brand's status as being at the pinnacle of luxury. The design of the building is characterised by contemporary elements with Chinese influences.